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Home » DM Review Special Report August 5, 2008

DM Review Special Report

Product Spotlight - August 5, 2008

News about recently released and updated products.

eMetrics Survey Reveals Latest Trends in Web Optimization

The most measured marketing channels are search, email and online advertising.

Driving Marketing Performance

With lots of data resident in most companies, marketing executives have the capability to determine which marketing activities are driving performance. Armed with this knowledge, executives can more easily develop budgets, forecast sales and demonstrate marketing accountability.

A Qualitative Response

Former major-leaguer Doug Glanville talks about his career and the value of statistical correlations to models of behavior.

Industry Vendors

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